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Godrej Vikhroli Cucina blog
Client
The Godrej Group is among India’s leading and most trusted brands. With revenues of over USD 4.1 billion and touching 1.1 billion consumers globally, the Group spans businesses that include consumer goods, security solutions, appliances, real estate and agriculture, among others.
Brief
Godrej wanted to create an online platform that would bring together all its brands in the food category. This platform was to be a space where food brands, chefs, bloggers, influencers and food lovers could come together and collaborate for ideas. We suggested developing an exciting new food blog.
Outcome
We designed and developed VikhroliCucina.com, a food blog that features new perspectives on food, cuisines, kitchen hacks, and India’s leading chefs and food bloggers. We have been managing the blog for three years and we keep it appealing with seasonal recipes, food trends and coverage of food events.
Testimonial
Our objective was to create top-of-mind recall for brand Godrej to enhance its reputation in the food space. For this, we conceived a pan-India online platform www.vikhrolicucina.com where food experts, influencers and enthusiasts could engage, network and collaborate.Sujit Patil, Vice President and Head - Corporate Brand and Communications, Godrej Industries Limited and Associate Companies
To bring these varied audiences together, TIC created a comprehensive UI/UX strategy and designed vikhrolicucina.com as a publishing site hosting rich multimedia content. What makes the site unique is the exciting mix of original, curated and user generated content that builds a new experience around food. It also shines a spotlight on India's leading food influencers and chefs.
Team TIC understood our vision and translated it into an exciting experience. We are delighted with the site."
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