Shubha is a communication strategist with two decades of wide-ranging experience in consulting top-notch corporate brands across industries and verticals. She plays a key role in shaping everything content, creative and digital in the brand and corporate communications space. In her 15 years with TIC, she has been one of the main architects in both, building enduring relationships with key clients such as the Tata, Godrej and Mahindra groups, and in devising strategies for organisational growth.